PBS Rebranding | Motion Graphics

This project was a campaign to propose a redesign of the PBS branding. The then branding was quite old with a mix of dated glossy-looks and I proposed a flattened design inspired by the looks of Microsoft Metro UI or Google Material Design.

Proposals

After the analysis, I came up with two distinct proposals, the first being based on Material Design:

The second was based on Metro UI:

The Material Design based concept was approved in the end. While the project unfortunately wasn’t ultimately shown off, it did change the direction of the design team to favour a more modern look.